Zeitgeist Of The 90’s

Zeitgeist – the mood, ideology and spirit of a particular period of history shown by the ideas and beliefs of time.

Popular music –  very synthetic due to advance in technology (spice girls,britney spears, etc.). The trends in the 90s saw the continuation of teen pop and dance pop which first emerged in the 1970s and 1980s. Hip-hop also became a lot more popular in the 90’s, artists such as Snoop Dogg, Dr Dre and Eminem started becoming more popular and claiming their fame in the music industry. As well as this; Rock music was also very popular just as it was in the 80’s, but it was a very different style of Rock music, in the 80s glam metal dominated the scene whilst in the 90s grunge, Britpop, industrial rock and other alternative rock music emerged and took over as the most popular of the decade; bands such as Nirvana, Red Hot Chilli Peppers and Guns’N’Roses became successful in the music industry in the 90s. Author, Alex Lifeson quoted “I think thats given inspiration to other musicians. I know, particularly throughout the 90s, a lot of bands would cute Rush as an influence. I don’t think it was so much our music, but more the way we really stuck to our guns”.

Fashion – for the majority of the decade, fashion was very minimalist compared to the flashy trends of the 80’s. One of the most mainstream trends was the adoption of tattoos and body piercings and to a lesser extent other forms of body modification such as hair braiding. Grudge fashion became a trend in the 90s, which then lead to the popularisation of the ‘casual chic’ look; this consisted of t-shorts, jeans, hoodies and trainers, a trend which continued into the 2000s. The early 1990s saw a continuation of late 1980s fashion, including bold, geometric prime clothing in electric blue, orange, fluorescent pink, purple, turquoise and acid green. Celebrities in the 1990s also influenced bold colours and outrageous clothing for example, leg warmers and metallic spandex leggings. Other fashion in the 1990s is the idea of wearing exercise wear such as sports bras, hoodies and leotards worn with jeans; this was very popular with young girls and teens. As the years of the 1990s decade advanced, grunge wear became more and more unpopular whilst more feminine and form-fitting clothing advanced in the fashion industry. Young women in the UK wore tailored skirts, baby doll dresses, animal prints, hot pants and high heels. Hoop earring were also a popular trend in the 90s along with plaid shirts, bomber jackets and baseball caps.

Technology – Internet was invented Photoshop, first handheld games, MP3 players


Zeitgeist Of Rankin

It is very clear that the zeitgeist of the 90’s inspired Rankin’s photography in a number of ways. One in particular being the 90s fashion. In many of his photography the model is very colourful and bold which reflects the fashion of the 90’s. He also overly edited his images to look very pop-art like which also reflects the popular art movement of the 90s.

In the photograph above Rankin has edited his photograph to look very pop-art like which was a popular art movement in the 90s. This image is from the front cover of a magazine; this was a very widespread type of media in the 90’s which would ensure that many people would have seen this image. Furthermore, Rankin is photographing a very popular musician from the 90’s showing that the music scene of the 90’s was very influential for Rankin’s photography.


This is another photograph taken by Rankin, it is from the front of a magazine which again was a very popular way of distributing media in the 90’s


Research Into 3D Still Life Imagery

 Erwan Frotin

Erwin Frotin photographs still life in a studio setting. He either uses one or a collection of images in the canvas of his photograph. His images tend to have a plain background which exaggerates the focal point of the image.







Carl Warner

Carl Warner creates his landscape images using random objects such as vegetables or nuts and bolts. His work is very creative and unique. Colour is a key element in his images as they make his photographs stand out. His work uses 3D objects in landscapes; this is something very different that hasn’t been done before. His work has inspired me to be more creative and think outside the box when it comes to my final 3D images.


Jenny Van Sommers

Jenny Van Sommers uses 3D objects to create still life photography. Her work is very plain and simple but it advertises products and creates artistic images extremely effectively. Sommers uses plain background in her images and doesn’t overcrowd them, her photography is very basic but also creative. Her photography has inspired me to not overcrowd my images when I do my final piece.


Noelia Lozano

Noelia Lozano’s photography is very cartoon-like, he uses bright colours and abstract lines in his images. He creates unrealistic 3D images which can be both artistic and used for advertising. His work is very abstract and unique; this has inspired me to use bold colours in work to make it stand out.


Rankin – What Is Distinctive About His Work?

Rankin has a very distinctive style of photography,  he is well well-known for the use of abstract make-up in his work; his fashion photography portraits are very unique and recognisable due to the creativity of makeup and face paints on the models he shoots; this makes his images stand out and become recognisable under Rankin’s name. Another distinct feature about his photography is the fact that all his portraiture, whether it being fashion portraiture, celebrity portraiture or even self portraitures very up close and personal to the person being photographed. In the FAQ page on Rankin’s website he stated “When I’m photographing subjects, whether they are models, celebrities or regular people I always talk incessantly to the person in front of the lens. I do it mostly to get a reaction so that I can capture something about their personalities; every person will have a different reaction, a different outlook.”.

Another factor that makes Rankin’s work very distinctive is that he doesn’t have a particular style of portraiture; every single shoot that he has done has it’s own unique twist, for example, some of his portraiture is in black and white whilst other images focus mainly on their bright, vivid colours. He stated “The Rankin style is that there is no style! I don’t use a specific type of lighting, I don’t use the same way of shooting all the time, apart from looking for honesty in it. That’s my signature really, the honest thing.”

Rankin also uses a variety of angles when taking photographs, he doesn’t stick to a particular angle or style; this




  • Name Of Source: Rankin’s Offical Website
  • Link To Source: http://rankin.co.uk
  • Type: Website
  • Topic(s) Featured: photography portfolio, information, social media, exhibition, store
  • Review Notes: good quality images, extremely reliable, lots of information and contact details
  • Name Of Source: Vouge Magazine (online)
  • Link To Source: http://www.vogue.co.uk/person/rankin 
  • Type: Magazine Profile Page
  • Topic(s) Featured: photoshoots, many images, interviews
  • Review Notes: a lot of photography, not much information, his opinions make it interesting 
  • Name Of Source: Rankin’s Facebook Page
  • Link To Source: https://www.facebook.com/RankinPhotographyLtd
  • Type: Social Media
  • Topic(s) Featured: updates on his life, information about him, his photography
  • Review Notes: very social, accessible to everyone, realisable because Rankin updates himself, not a lot of information, limited photographs